A storefront built to hold up on your busiest day
Product pages, checkout, and inventory that stay fast and accurate under a real sale or launch, not just a quiet Tuesday demo.
Every line on the store is a promise the back office keeps
Storefront and checkout
Product browsing and payment built for conversion, not just for looking finished.
The back office
Stock levels synced with your real operations, not a static number.
Counts synced from each warehouse and every sales channel, so the badge is a fact, not a guess.
The payment matched back to its order by webhook, and the odd one that never confirms is caught and followed up.
A courier and a promise picked from the buyer’s pincode, with the AWB written onto the order.
Pickup booked, the item scanned back in, then the refund released - in that order.
A GST invoice raised for every order and posted to the books, with credit notes for returns.
What a store has to be wired into
Most of an online store's work happens in other services. We connect the ones you already use, and keep the store the one place the order is true.
Payments
UPI, cards and netbanking at checkout; refunds and settlements reconciled against orders.
RazorpayCashfreePayUStripeShipping
Rates and delivery dates by pincode, labels and AWBs, tracking pushed back to the order.
ShiprocketDelhiveryBlue DartAccounting
Invoices, credit notes and GST in the books without anyone re-typing an order.
TallyZoho BooksOrder updates
Confirmation, shipped and delivered messages on the channel your buyers actually read.
WhatsAppEmailSMSOther channels
One stock count shared with the marketplaces and the shop counter, so nothing sells twice.
AmazonFlipkartYour POS
Examples of tools we connect to, not partnerships.
Ready before the sale, not during it
Architecture that holds up when a sale or a viral moment multiplies your traffic. It gets there by a countdown, not by hope:
- 4 weeks out
Load test
- Checkout run at the traffic you expect, then more
- Slow queries and heavy pages fixed first
- 2 weeks out
Freeze
- No new features on the checkout path
- Prices, offers and catalogue locked in staging
- 1 week out
Rehearse
- A payment gateway failing, on purpose
- Stock sync and courier booking checked end to end
- Day before
Warm up
- Sale pages cached ahead
- Who watches what, and who can roll back
- Day after
Reconcile
- Payments matched to orders
- Stock counted against what was sold
Sometimes a theme is enough
A custom store costs more than a hosted one. It is worth it for some businesses and not yet for others - we would rather say so up front.
Built from
Build one when
- You're outgrowing a no-code storefront's limits on speed or customisation
- Inventory or fulfilment already needs to sync with other systems
Not yet, if
- A standard Shopify/WooCommerce theme genuinely covers your needs today
- You haven't validated demand for the product line yet
Planning a store, or a sale your current one won't survive?
Tell us what you sell, where it ships from and what it has to connect to - we come back with what we would build and what it takes.